Last updated 14 October 2026
SHŌ is currently operated by its founder rather than a registered company. This document will be updated to name the incorporated entity once one exists. If you have questions about these terms, contact support@sho.gi.
These Terms of Service ("Terms") are an agreement between you, or the organization you represent ("you"), and SHŌ ("SHŌ", "we", "us"), covering your use of the SHŌ application at sho.gi (the "Service"). By creating an account or otherwise using the Service, you agree to these Terms.
SHŌ is a sales pipeline tool: it lets you and your team track deals through a checklist, share a progress-tracking link with the person you're selling to (the "merchant link"), and view streaks, stamps, rankings, and goals based on that activity.
You need an account to use the Service. You're responsible for the activity that happens under your account and for keeping your login credentials secure. You must provide accurate information when you sign up, and you must be authorized to act on behalf of any organization you add to SHŌ.
Anything you enter into SHŌ — deal information, contacts, leads, notes, and anything your team adds — stays yours. We store it to provide the Service to you and don't use it for anything else.
The merchant link feature lets you share a read/write progress page with someone outside your organization, without requiring them to create an account. You're responsible for only sending that link to people you intend to share it with, and for the accuracy of anything you or they enter through it.
You agree not to use the Service to:
New organizations get a 3-day free trial with no card required. After the trial, continued use of the Service requires an active paid subscription — currently Individual at £25.99/month, or Team at £19.99/month per person, billed through our payment processor, Stripe. Prices are shown in GBP and may change with notice.
Subscriptions renew automatically until cancelled. You can cancel at any time from Settings → Billing; cancelling stops future renewal but doesn't refund the current billing period. We don't store your card details — Stripe handles and secures all payment information.
You may stop using the Service and close your account at any time. We may suspend or terminate access to the Service if you materially breach these Terms, including the acceptable-use rules in Section 5, or if required to do so by law.
We work to keep SHŌ reliable, but the Service is provided without warranties of any kind, express or implied. To the fullest extent permitted by law, SHŌ is not liable for indirect, incidental, or consequential damages arising from your use of the Service, and our total liability for any claim is limited to the amount you paid us in the 3 months before the claim arose.
We may update these Terms from time to time. If we make material changes, we'll make reasonable efforts to let you know — for example, by email or an in-app notice — before they take effect.
These Terms are governed by the laws of England and Wales, without regard to conflict-of-law principles, pending formal incorporation of the SHŌ entity.
Questions about these Terms can be sent to support@sho.gi.